Privacy Policy

LiveKing Privacy Policy – Data Protection You Are Entitled To

At LiveKing, your privacy is more than a legal obligation — it is a responsibility we take seriously every day. This document transparently explains how we collect, use, and protect your personal information as a member of our platform.

Last updated: January 2026

LiveKing's Six Core Pillars of Data Protection

The following are the core principles that guide how we manage each member's personal data with full integrity and transparency.

256-bit SSL Encryption

All data transmitted between your device and liveking's servers is protected with 256-bit SSL encryption — the same standard used by leading banking institutions in Malaysia.

No Data Sales

Liveking does not sell, rent, or share your personal information with third parties for marketing purposes without your explicit consent. Your data belongs entirely to you.

Secure Storage

Your data is stored on servers housed in certified data centres with strict access controls. Only authorised personnel may access sensitive member information.

User Control

You have the right to access, correct, or request the deletion of your personal data at any time. We make this process straightforward through our responsive support channels.

Data Collection Limitation

We only collect information that is genuinely necessary for platform operations. No excess data is gathered — the principle of "data minimisation" underpins every decision we make.

Legal Compliance

Liveking fully complies with Malaysia's Personal Data Protection Act (PDPA) and all other relevant legal requirements, ensuring your rights as a user are always protected.

Liveking understands that your trust is our most valuable asset. When you register and use our platform, you share personal information with us — and we handle it with full responsibility. This Privacy Policy is written in plain language so you know exactly what happens with your data — no convoluted terms or confusing legal jargon.

Information We Collect

Liveking collects several categories of information depending on how you interact with our platform. Generally, the information we collect falls into three main categories:

Information You Provide Directly

  • Registration information: Full name, date of birth, ID card number, email address, and phone number.
  • KYC documents: A copy of your ID card, passport, or driver's license for identity verification purposes.
  • Financial information: Bank account details or digital wallet information used for deposits and withdrawals.
  • Communications: Any messages or enquiries you send to our support team.

Automatically Collected Information

  • Usage data: Pages visited, games played, session duration, and wagering patterns.
  • Technical data: IP address, browser type, operating system, and screen resolution.
  • Location data: General location based on IP address for legal compliance and security purposes.
  • Cookie data: Session cookies and preference cookies to enhance the user experience.
Data Minimisation Principle: We only collect information that is truly necessary. If a piece of information does not directly benefit you or the operational needs of the platform, we do not collect it.

How We Use Your Information

Every piece of information we collect has a clear purpose. liveking does not use your data for purposes unrelated to the services we offer. Below is a full list of how your data is used:

Purpose of Use Types of Data Used Legal Basis
Identity verification (KYC) Name, IC, identity documents Legal obligations
Deposit & withdrawal processing Financial information Contract performance
Customer support Account information, communication history Legitimate interest
Fraud detection & security Technical data, usage data Legitimate interest
Personalising your platform experience Usage data, preference cookies User consent
Legal compliance & reporting All related categories Legal obligations

Sharing Information with Third Parties

Liveking does not sell your personal information to any third party. However, in the course of normal operations, we may share your information with the following categories of parties:

  • Payment providers: To securely process your deposits and withdrawals through trusted channels.
  • Gaming service providers: Casino and Slots game providers integrated with our platform require limited access to game session data.
  • Regulatory authorities: We comply with lawful information requests from government agencies and regulatory bodies in accordance with applicable law.
  • Technical service providers: Such as server hosts and cybersecurity service providers bound by strict confidentiality agreements.
Data Processing Agreement: All third parties who receive your data are bound by a Data Processing Agreement (DPA) ensuring they handle your information to the same security standards as liveking.

Cookies and Tracking Technologies

The liveking platform uses cookies and similar technologies to ensure you get the best experience when using our services. Cookies are small text files stored in your browser when you visit our website.

Types of Cookies We Use

  • Essential cookies: Required for core platform functions such as login sessions and security. These cookies cannot be disabled.
  • Performance cookies: Helps us understand how members use the platform so we can continue to improve it.
  • Preference cookies: Saves your settings such as language and display preferences for a more convenient experience.
  • Analytics cookies: Collects anonymous statistical data on overall usage patterns.

You can manage or delete cookies at any time through your browser settings. Please note that disabling essential cookies may affect the functionality of the LiveKing platform.

Data Security and Storage

The security of your personal information is our highest priority. LiveKing implements multiple layers of technical and organisational security measures to protect data from unauthorised access, disclosure, alteration, or destruction.

  • Data encryption in transit: All communication between your browser and our servers is protected with TLS 1.3 protocol and 256-bit SSL encryption.
  • Data encryption at rest: Sensitive information such as financial details is stored in encrypted form in our database.
  • Role-based access control: Only staff who require access to specific data categories are permitted to do so, with all access logged and audited.
  • Continuous threat monitoring: Our intrusion detection system operates 24 hours a day to identify and block any suspicious activity.
  • Regular security audits: Our platform undergoes regular independent security assessments to ensure protection standards remain up to date.
Notify Us of Any Incident: If you suspect your data may have been compromised or notice any suspicious activity on your account, please contact the liveking support team immediately via live chat.

Your Rights as a User

As a liveking member, you have the following rights regarding your personal data, which we are committed to facilitating:

Right of AccessRequest a copy of the personal data we hold about you.
Right to RectificationUpdate information that is inaccurate or incomplete.
Right to ErasureRequest deletion of your data, subject to legal obligations.
Right to ObjectWithdraw consent for data processing for marketing purposes.
Right to Data PortabilityReceive your data in a structured, machine-readable format.
Right to RestrictionRequest restriction of data processing in certain situations.

To exercise any of the rights above, please contact the liveking support team via live chat or email. We will process your request within 30 business days of receipt.

Children's Data

The liveking platform is Strictly for individuals aged 18 and above.. We do not knowingly collect or process personal data from individuals under 18 years of age. Should we discover that a child's data has been collected inadvertently, we will promptly delete the information and close the account in question.

If you believe that an individual under the age of 18 has registered on our platform, please contact our support team immediately so that appropriate action can be taken.

Cross-Border Data Transfers

In the course of its operations, LiveKing may transfer your personal data to servers or service providers located outside Malaysia. Any such transfer is carried out with adequate safeguards in place, including:

  • Use of internationally recognised standard contractual clauses.
  • Ensuring data recipients comply with data protection standards equal to or higher than Malaysia's legal requirements.
  • Data transfer risk assessment prior to any cross-border data sharing.

Data Retention Period

Liveking retains your personal data for as long as your account is active or as long as necessary to provide our services. Once an account is closed, we retain certain data for periods required by law:

  • Financial transaction records: Retained for 7 years in accordance with Malaysia's financial regulatory requirements.
  • KYC documents: Retained for 5 years after the termination of the business relationship.
  • Support communication logs: Retained for 2 years for reference and dispute resolution purposes.
  • Usage and analytics data: Deleted or anonymised within 12 months after account closure.

Changes to the Privacy Policy

Liveking reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or how we operate. Any material changes will be communicated to you through:

  • In-platform notification the next time you log in.
  • By email to the address registered on your account, at least 14 days before the changes take effect.
  • A prominent notice on our website's main page.

Your continued use of the liveking platform after the effective date of any changes will be considered acceptance of the updated Privacy Policy.

How to Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal data, our team is ready to assist through the following channels:

  • Live Chat: Available 24/7 directly within the liveking platform for immediate assistance.
  • Email: [email protected] — we aim to respond within 48 business hours.
  • FAQ: Visit the page FAQ Us for answers to common questions about privacy and account security.
We Are Always Open: Your privacy is not merely a legal obligation for us — it is a core value of liveking. Do not hesitate to reach out if you have any questions about how your data is managed.
Join liveking Today

Play with Peace of Mind — Your Data is Protected, Your Experience is Our Priority

Register a free account at LiveKing and experience an online gaming platform that is not only exciting, but also prioritises your privacy and security every step of the way.

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